Shreevar is the Chief Technology Officer at Ecofy, where he leads the company’s technological innovations. With extensive experience in the sustainability sector, he drives the integration of cutting-edge technology to create eco-friendly solutions, ensuring Ecofy’s leadership in green energy advancements and digital transformation.

In an era where climate change has moved from a distant concern to an urgent global priority, industries worldwide are turning to sustainable practices to reduce their environmental footprint. The tech industry, with its vast digital infrastructures and energy consumption, is no exception. Green IT, once a fringe initiative, has evolved into a core strategy for businesses aiming to balance technological growth with environmental responsibility.

From datacentres and cloud computing to software development, the emphasis on minimizing energy use, curbing electronic waste, recycling and maximizing resource efficiency has led to a transformative shift in how technology is designed, deployed, and maintained. Initially, driven by rising operational costs and growing environmental concerns, Green IT has matured over the past two decades spurred by innovations like server virtualization, energy efficient hardware and AI driven resource management. Today, it is not just about reducing power consumption; it is about rethinking how technology itself can contribute to a more sustainable future.

Key Areas of sustainable practices implemented

Datacenters – Datacenters are the largest consumers of energy in the tech world. Initiatives are being taken to reduce the carbon footprint by using energy-efficient cooling systems and renewable energy sources. Server Virtualization is another practice of consolidating multiple workloads onto fewer physical servers thus reducing hardware needs and power consumption.

Cloud Computing – Shifting to Cloud would considerably reduce the carbon footprints as major cloud providers including Amazon, Microsoft and Google are increasingly powering their datacenters with renewable energy. Cloud computing also allows for efficient resource management through shared infrastructure. Edge computing allows more processing power to the edge of the network which helps reduce energy consumption by minimizing the amount of data sent to the centralized datacenters.

E-waste Management - Companies are adopting policies that focus on recycling and reusing energy consumption . Programs for responsibly disposing of out-dated or broken devices help reduce the environmental impact of discarded technology. Organizations are also developing strategies to extend the life of their hardware through refurbishing, upgrading, and reusing parts.

Energy – Efficient Hardware - The development of energy-efficient hardware like processors, laptops, and mobile devices is reducing power consumption. In addition, the deployment of IoT devices to monitor and optimize energy use in real time is becoming a critical tool for reducing overall energy consumption in industries and offices.

Sustainable Software Development - Green software development focuses on optimizing code to use fewer computational resources, reducing energy consumption. Efficient coding practices lead to fewer server needs and lower energy consumption over time. Software optimized for cloud computing further reduces energy use by leveraging highly efficient, shared cloud resources.

Networking and Telecommunications - Efficient networking protocols and hardware are being designed to reduce energy consumption during data transmission. This includes the development of energy-efficient networking devices and reducing power consumption in routers, switches, and mobile towers. The new generation of mobile networks is expected to offer faster, more energy-efficient transmission of data, helping reduce the overall energy needed for connectivity services.

Artificial Intelligence (AI) and Machine Learning - AI and machine learning technologies are being used to monitor and optimize energy consumption in datacentres, office spaces, and industrial plants. These technologies help predict peak times and automatically adjust energy usage to prevent waste.

Sustainable Workspaces - Remote work and virtual collaboration tools reduce the need for physical office space, cutting down on energy usage related to commuting, office infrastructure, and utilities. Thin clients use significantly less power than traditional desktop computers, and virtualization technology reduces the need for physical hardware.