Coogle has an excellent reputation for constantly innovating to enhance its products and thereby benefit its partner ecosystem. The tech giant didn’t disappoint this year either. A few months ago, during the ‘Google Cloud Next 2024,’ it unveiled several new channel enhancements for Google partners, including a new generative AI specialization and technical boot camps for

solution providers for AI delivery. The new specia-lization will enable earlier access to Google-led GenAI projects, additional funding for generative AI assessment work, and increased access to AI resources and partner marketing funds. The company also added new features to the ‘Delivery Readiness Portal,’ a data-driven tool that helps partners increase their delivery readiness to improve customer outcomes. Google clarified that the addition of new features would help partners access resources more easily. On the other hand, the boot camp will provide partners with tools, technology, and expertise to enhance their businesses with artificial intelligence.

Google’s AI solutions are hotcakes in the market already, manifesting its capabilities to transform even the largest enterprises and brands in the world. For instance, sports company PUMA today uses Imagen 2 on Vertex AI and can now create dynamic and persona-lized product imagery that is improving click-through rates and accelerating the time-to market for PUMA’s digital campaigns globally. This includes features such as new background images that are tailored to the product, customer, and region. For example, while shopping online, customers from Japan may see a lifestyle shoe worn on the streets of Ginza or a trail running shoe on the foothills of Mt. Fuji. We dedicate this yearly special issue to the Google Partner Ecosystem. Do let us know your thoughts.