CIOInsider India Magazine

As the fine-tuning of Generative AI progresses, the competition among large language models (LLMs) is heating up. Mercedes-Benz has recently expanded its partnership with Google Cloud to integrate cutting-edge AI driven conversational search features into its Mercedes-Benz User Experience (MBUX) Virtual Assistant. This renowned luxury car manufacturer aims to empower drivers to communicate naturally with the Virtual Assistant, facilitating effortless navigation and tailored recommendations. Reports indicate

that the updated MBUX version will allow users to pose detailed questions, such as, “What’s the fastest route to a nearby five star restaurant that’s open within a 10-mile radius?”

The collaboration emphasizes the integration of Google Cloud's Automotive AI Agent, powered by its Gemini AI models, into the vehicle's system. This cutting-edge development enables drivers to use their natural language for effortless interaction with the Virtual Assistant, facilitating navigation, personalized recommendations, and more. By leveraging data from the Google Maps Platform, the system delivers precise and tailored responses, drawing from a vast repository of approximately 250 million points of interest and receiving over 100 million updates daily.

On the other hand, Microsoft’s Copilot, which is based on the LLM of OpenAI, has launched a pay-as-you-go chat service that enables companies to deploy on-demand AI agents. With this, users can develop AI agents for activities like market research, strategy document authoring, meeting preparation with Copilot Chat, and using natural languages like English and Mandarin. However, a $30 monthly Microsoft 365 Copilot membership is needed to use capabilities like making PowerPoint slides and summarizing and transcribing Teams calls. As the competition starts to gain momentum, we have come up with a yearly special issue shedding light on how tech leaders are navigating the GenAI era. Do let us know your thoughts.