Last year, Levi's faced significant backlash for using AI generated models in its online marketing campaigns. The controversy arose from the company's partnership with Lalaland.ai, a firm specializing in creating AI-generated fashion models. Levi's stated that their goal was to "create a more inclusive, personal, and sustainable shopping experience" by showcasing diverse body

types and skin tones. However, critics quickly responded, labeling the company as "lazy," "problematic," and even "racist." They argued that Levi's could have employed real models from diverse backgrounds instead of generating artificial ones. This incident highlights the profound impact of social media in shaping public opinion overnight.

In today's digital age,it's crucial for advertisements to hit the mark. The influence of the online world and social media means that even a minor oversight can severely damage a brand's reputation. Marketing professionals can no longer rely on assumptions or gut feelings. Instead, they must turn to the most reliable source of information: customer data. This approach goes beyond simply doing the right thing or being politically correct; it ensures that advertisements resonate effectively with the target audience.

By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. On this note, we present our yearly special issue based on technology solutions providers. Do let us know your thoughts.
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