
Tech Realm is Regaining its Charm


The increasing competition between the large language models (LLM) is an indication that we are fast approaching the fine-tuning phase of Generative AI. Mercedes-Benz recently announced its extended collaboration with Google Cloud to incorporate advanced AI-powered conversational search capabilities into its Mercedes-Benz User Experience (MBUX) Virtual Assistant. Mercedes wants to enable drivers to interact with the Virtual Assistant through natural language, enabling
seamless communication for navigation and recommendations. If the reports are anything to go by, the new version of MBUX will allow users to ask nuanced questions, such as, “What’s the quickest route to a five star restaurant that’s still open and within 10 miles?”
This partnership focuses on integrating Google Cloud’s Automotive AI Agent, which is built on its Gemini AI models, into the in-car system. This innovation allows drivers to interact with the Virtual Assistant through natural language, enabling seamless communication for navigation, recommendations, and more. By utilizing Google Maps Platform data, the system provides highly accurate and personalized responses, pulling from a database of approximately 250 million points of interest and receiving over 100 million daily updates.
On the other hand, Microsoft’s Copilot, which is based on the LLM of OpenAI, has launched a pay-as-you-go chat service that enables companies to deploy on-demand AI agents. With this, users can develop AI agents for activities like market research, strategy document authoring, meeting preparation with Copilot Chat, and using natural languages like English and Mandarin. However, a $30 monthly Microsoft 365 Copilot membership is needed to use capabilities like making PowerPoint slides and summarizing and transcribing Teams calls. Evidently, a lot is happening in the tech realm beyond the Ghibli-based ChatGPT arts. This special issue is all about it. Do let us know your thoughts.