It’s a great irony that the business world and its inhabitants have come closer than ever before, while the pandemic has made people keep distance from each other in an unprecedented manner. They indeed communicate with each other, as teams, and with the customers more often than before, ensuring seamless business continuity in the process.

This flares up in relevance, given the fact that seamless customer experience and personalisation have already become a norm in the industry instead

of being a differentiating factor. Their purchase behaviour today goes beyond the product and services to dock around the holistic experience.

It’s only a natural phenomenon that businesses regardless of the industry are endeavoring to deliver personalised & better communication. This has triggered the need for unified communication (UC) platforms, which eliminates regular context-switching and provides resources with a seamless working environment. Hence, it’s no wonder that the leading communication platforms are constantly working towards this goal. For instance, I bet that you are hearing about Microsoft Teams more often lately. The pandemic has been a tailwind to the growth of Microsoft’s UC solution, with the company announcing 145 million active users on its platform as of April 2021. The story is not any different with other leading vendors like CISCO.

According to Mordor Intelligence, the cloud migration services market, which was valued at $119.13 billion in 2020, is expected to reach $448.34 billion by 2026, growing at a whopping CAGR of 28.89 percent. Needless to say, this implicates more opportunities in the communications solutions market. The video communication advancements, along with the data driven technologies including Voice AI and chatbots are expected to drive the market, while 5G deployment will create a catalytic effect. Let's explore anecdotes of some of the most competitive organizations that are well positioned to tap into this market.

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