| |July 202019ensure alignment of price, quality, timing of delivery and timely pay-ment to farmers as well as credit to the buyer.Brief us about the technology solution Kamatan provides for the Agri Tech industry.We have a two-pronged approach to this. First is around the FPOs. We'd learnt that managing inventory, sales, purchases, payables, receiv-ables are big problems for most of the FPOs. Often, they do not have the resources or the bandwidth to manage these professionally and this results in leakages/pilferages to the tune of 6-8 percent..Drawing from our expertise of building ro-bust internal systems, we've built a FPO digitization product specifi-cally tailored to address the needs of FPOs. This would greatly simpli-fy their day-to-day activities.We've started deploying this to some of the FPOs in our network.Second, is about farmers. Thanks to mobile penetration in rural In-dia and cheap data tariffs, many of them have access to smartphones. We've built a mobile app, to deliv-er relevant and personalized con-tent to farmers. Through this, we also deliver specific government schemes information, knowledge bytes from local agri experts and actionable crop advisory. Narrate a success story of your implementations. One of the FPOs from southern MP, was struggling with increasing their farmer member base. As a re-sult of a smaller member base, their revenue generating ability was also limited. When we started working with the FPO office bearers and their foot soldiers, we realized that they had done work on the ground and gathered data, but their means of communication were not very effective. Through our system, we built a SMS and missed-call based solution to solve this problem. FPO office bearers could create commu-nication campaigns to reach out to non-members and tell them about lucrative offers they were running on sale of inputs (seeds, fertilizers, pesticides). This generated good in-bound interest on which they could follow-up further leading to sale of inputs and enrolment of new mem-bers. This FPO is now championing the farmer app in its catchment area. As one of the early users of our digitization solution, they are managing their operations much better and with a smaller staff.Please tell us about your fu-ture goals for Kamatan. We believe our technology inter-ventions in the FPO and farmer world will lead our next phase of growth. Farmer app will be avail-able in more regional languages and we'll continue to add more quality content sources, while building a trustworthy farmer community. Further working with our FPO partners, we will continue to build our digitization offering. In tandem with ground support from RBH teams, we'll deploy this solution to FPOs from more diverse regions. Increasingly, large agri enterprises are attracted to work-ing with us as we offer an unparal-leled opportunity to connect di-rectly with literally thousands of FPOs and a wide range of agri pro-duce across the country. In the coming 18-24 months we see Ka-matan as a reliable partner to both FPOs and agri enterprises, solving not just the crucial marketing chal-lenges faced by producers, but also converging financial services, in-put supplies and value-added op-portunities to FPOs and their members. AGRICULTURE TECHNOLOGYSOLUTION PROVIDERS - 202010 MOST RECOMMENDEDWe've built a FPO digitization product specificallytailored to address the needs of FPOs
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