| |AUGUST 20228DIGITIZING OPERATIONS IS THE ONLY WAY TO SURVIVEBy Puneesh Lamba, CTO, Shahi Exports Puneesh boasts of close to a 30-years long career during which he has worked with companies that include CK Birla Group, BILT, Punj Lloyd, GE Capital, TATA Consultancy Services, and Escorts.Expert OpinionGlobally, leaders are aiming to en-hance organizational performance through the use of digital technol-ogies. These have become core of every organization's strategy these days, and the boards realize that le-veraging right technology to solve right problems can definitely give them edge over competition, and labor-intensive companies can transform themselves into tech-driven companies. The wave of leveraging emerging tech before the pandemic gave the world some wonderful new companies in media, shared resource usage, gaming, education and technology itself, and these companies disrupted the existing business models making even some large companies go out of business. Then the pandemic happened, and the world will never be same now. People who were shy to use digital technologies or even online meet-ings had to do that mandatorily, and now, a large number of those shy people also cannot imagine go-ing to old ways. Pandemic has fast tracked the digital revolution in each and every company across the globe and peo-ple are happier to use virtual process than physical, working from anywhere rather than office, online meetings in place of physical meetings and more. Ev-eryone noticed that anything that moved from table to table, actually moves at a snail's pace compared to anything that moves from system to system or soft-ware to software, and this opened the doors for usage of more and more automation using artificial intelli-gence and machine learning for making automated decisions, augmented or virtual reality to provide experience as good as seeing the real thing & collab-orating around it, internet of things technology to calculate & improve productivity at shop floors and moving the technology right to the edge of network.Emerging technology usage not only helps an or-ganization to rediscover its mojo, but also contributes GPuneesh Lamba, CTO
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