| |DECEMBER 20218H erb Kelleher, the founder of Southwest Airlines, once said, "I tell my employees that we're in the service busi-ness, and it's incidental that we fly airplanes." Instead, he attributed the success of his business to exceptional customer service. Incidentally, the same applies to all companies, and it all starts with understanding your customers and how to meet their needs best.Data democracy is the first step toward understanding your customers. In the early days, data was fragmented and siloed across the organization. As a result, you either didn't have access to valuable information or couldn't get them in time to make use of the narrow window of opportunities. Customer Data Platforms (CDPs) have now unlocked data from the shackles of the IT department and have made it accessible to marketers in real-time. When you combine data with an intelligent marketing suite, it takes the marBy Raahul Seshadri, Director of Engineering, WebEngageRULE THE DATA DEMOCRACY WITH AN INTELLIGENT MARKETING SUITEHaving started programming at an age of 11, Raahul today is a wizard in Ruby/Rails, Python/Django, PHP/Laravel, MySQL, Postgres, Go, and NodeJS. expert opinionRaahul Seshadri
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