| |OCTOBER 20234VOL 3 · ISSUE 10 -1 · OCTOBER 2023It's no secret that the Micro, Small, and Medium Enterprises (MSME) segment is a silent strength of almost all economies worldwide. For instance, India is home to a huge base of 7.9 million registered Micro, Small and Medium Enterprises (MSMEs). The sector contributes around 33 percent of the country's total GDP and accounts for around 120 million jobs across industries and regions. But more often than not, MSMEs are underserved and unserved across parameters, including financial and technical assistance, especially considering the sector's significant contribution toward GDP. This predicament creates huge challenges for business leaders, especially C-suit executives. The increasing need to invest right in digital transformation, meeting employee expectations, and cyber security is combining to make life much more difficult for them. This accounts for how the mindset of organizations and people towards digital transformation has transformed--thanks to the benefits ranging from business continuity to ease of working and collaboration capabilities. In the aftermath, business leaders must adapt their strategy to match the hybrid work culture. It brings enormous challenges. They need to have a decisive understanding of technology and digital transformation. The key to success is meticulously understanding their own businesses and challenges and having the knowledge of the latest technologies. These aspects are crucial to finding the right formula to tailor-make digital transformation solutions that not only solve customer challenges but also enhance their business outcomesSujith Vasudevan,Managing Editor sujith@cioinsiderindia.comOffice Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comMagazine price is Rs 150 per issuePrabhu Dutta A.R.N RayGM - Sales & MarketingShashi RanjanManager DesignMagendran PerumalCirculation ManagerEditorial TeamKeertana KantharajRoopalathaTejaswini PNischita Prakash NaikCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Aruna kSr. DesignerPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Importance of Knowing Your Business ChallengesEditorial
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