| |APRIL, 202419saying that they had become a pawn in Google's pranks. However, it is believed that it was part of Google's charm to make a product that people won't believe is true. In this case, it helped change people's perceptions of the kinds of applications that were possible within a web browser.To top it off, Gmail included Google's search history, which allowed users to browse emails, photos and other data stored within the space quickly. Additionally, it introduced a feature that grouped multiple email communications about the same subject. It did exactly what it was initially pitched for, that is, the three-S, which stood for storage, search and speed.Doubts Were Resolved After Seeing the Work that Went into Making Gmail HappenTo clear the doubts, one news agency, Association Press, took matters into hand and went down to the tech giant's headquarters to investigate. There, they saw the work that went into Gmail, specifically noting how big a storage capacity it was built with and the fast search abilities it was equipped with.Again, Google utilized the scenario in its favor and worked its charm by making a smart marketing move to draw more attention to the craze.Google's Genius Idea of Using the Hype Sit-uation Marketed Gmail's FameRather than giving reporters and tech media site accounts, Google chose a different method this time.This method involved special "invitation tokens" provided by the company to its employees, encouraging them to invite friends to participate in the beta testing stage. The demand for Gmail invites surged as news of the new email service's ground-breaking capabilities and dependability spread.The Demand was ImmenseDue to the overwhelming demand, some users who were interested in obtaining a Gmail account even turned to selling their tokens on eBay. A viral marketing campaign resulted from the exclusivity and limited availability, which attracted a lot of media attention and buzz. Those who were fortunate enough to get a Gmail invitation at this time frequently boasted to friends about their access, even posting screenshots on their own blogs.In the Age of AI Craze, Here's How Gmail is Emphasizing on the `AI' in its TermGmail has come a long way from offering 1GB of storage. It's deploying artificial intelligence (AI) to facilitate task performance in a matter of a few clicks.It has enabled an AI-powered feature, `help me write,' which allows users to compose emails or an entire email draft based on simple prompts. Gmail has progressed significantly from 1GB of storage to using artificial intelligence (AI) to perform tasks at the touch of a button.Using the AI-powered "help me write" functionality, users may compose full email drafts in response to straightforward instructions. At the moment, this feature is offered under its Workspace Labs initiative, in which users can register online and express their interest in joining it.Next, a function called `smart reply' allows users to reply to emails they receive with up to three different ideas. Users can choose their answers and transmit them with just two taps or clicks. From a vast array of varied, complex responses, Smart Reply uses cutting-edge machine learning technologies, such as deep neural networks, to select a suitable selection of possible responses.It also features a feature known as Summary cards. How does it operate? Summaries card technology uses machine learning and heuristic algorithms to automatically search incoming emails for certain information that helps identify the sort of message and its key points. Then, this function will provide an information card with the most crucial contents at the top of the message, saving you from having to read through all that information. Still, Gmail was only made available as an invitation-only beta, which increased demand and created a feeling of exclusivity
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