| |December 201819AN ENGAGED AND EMPOWERED WORKFORCE IS CRITICAL TO AN ORGANIZATION'S SUCCESSavailability and make informed decisions on mainte-nance. The availability centre at Rolls-Royce monitors aircraft engines to minimise operational disruption for our customers. In-service engines send data to the centre, including fault codes which issue a flag when a non-critical component has an issue that may need immediate attention. By combining this real-time in-formation with historical data and robust analytics techniques, airlines can determine the condition of in-service equipment to make proactive decisions on maintenance schedules and ways to maximise aircraft availability, safety and efficiency.Optimise costsEvery company is looking to optimise costs. It is specifically true for aviation industry which reels under high cost pressure. Fuel being a major cost, airlines, through advanced data analytics, can track factors, such as, passenger load, fuel burn, wind speed, altitude and weather patterns and make predictions regarding the amount of fuel needed for a trip. For example, Rolls-Royce has collaborated with Microsoft to analyse real-time engine data to provide airlines with solutions to boost engine operability. It is providing Singapore Airlines with predictive analytics to reduce fuel consumption across its fleet. With the use of powerful data analytics, organizations can manage end-to-end supply chains and deliver products and solutions in a much better way, and at optimized cost.Improved customer experienceIn today's competitive environment, providing an enriching customer experience has become a necessity in order to sustain a successful business. In the aviation industry, creating a positive customer experience helps airlines differentiate themselves in an extremely competitive market. By incorporating appropriate data analytics, air-lines can empower passengers with information at all stages of their journey, from before they arrive at the airport to take-off and arrivals. This means creating a hassle-free passage through check-in and security procedures, providing innovative personalized offers as well as real-time tailored flight information on de-lays, cancellations or gate changes and baggage status. For example, British Airways which uses a `Know Me' feature to make an in-depth analysis of data for each customer to provide personalized results to them. Del-ta Airlines allow customers to track their bags through an app from their mobile devices. Indian airport au-thorities are soon moving ahead with facial recogni-tion system for smoother security check.New business modelsNew and emerging technologies provide several opportunities to companies for creating new business models. For example, with real-time data insights, companies can not only improve existing aftersales service but also drive revenue by offering new value-added services to customers. In fact, Rolls-Royce is adopting a `power-by-the-hour' business model when selling its engines: cus-tomers pay a fixed rate per hour of operation and Rolls-Royce provides predictive maintenance services based on insights from its `connected' engines that wireless-ly send machine data to Rolls-Royce centres for moni-toring and analysis.ChallengesWe are living in a digital world. While there are several advantages of adopting Digital Technologies, it also brings in some challenges. For instance, cyber security is becoming a crucial challenge particularly in the highly sensitive industries like aerospace, nuclear, defence etc. Furthermore, establishing a disciplined use of digital technology and making sure we are following the global and national data security compliances becomes critical. Lastly, there's still a huge digital skills gap across a broad range of industries - and organizations need to train and upskill its workforce to be future-ready.Way forwardAs the pace of technological advancement continues to quicken, working with the latest Big Data and IoT tools and technologies, becomes ever more important. With the technology landscape evolving in India, it is an opportune time for industries to leverage new and emerging digital technologies to be future-ready and provide customers with innovative experiences, and ultimately create a significant competitive advantage.
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