| |APRIL 20254As the fine-tuning of Generative AI progresses, the competition among large language models (LLMs) is heating up. Mercedes-Benz has recently expanded its partnership with Google Cloud to integrate cutting-edge AI-driven conversational search features into its Mercedes-Benz User Experience (MBUX) Virtual Assistant. This renowned luxury car manufacturer aims to empower drivers to communicate naturally with the Virtual Assistant, facilitating effortless navigation and tailored recommendations. Reports indicate that the updated MBUX version will allow users to pose detailed questions, such as, "What's the fastest route to a nearby five-star restaurant that's open within a 10-mile radius?"The collaboration emphasizes the integration of Google Cloud's Automotive AI Agent, powered by its Gemini AI models, into the vehicle's system. This cutting-edge development enables drivers to use their natural language for effortless interaction with the Virtual Assistant, facilitating navigation, personalized recommendations, and more. By leveraging data from the Google Maps Platform, the system delivers precise and tailored responses, drawing from a vast repository of approximately 250 million points of interest and receiving over 100 million updates daily.On the other hand, Microsoft's Copilot, which is based on the LLM of OpenAI, has launched a pay-as-you-go chat service that enables companies to deploy on-demand AI agents. With this, users can develop AI agents for activities like market research, strategy document authoring, meeting preparation with Copilot Chat, and using natural languages like English and Mandarin. However, a $30 monthly Microsoft 365 Copilot membership is needed to use capabilities like making PowerPoint slides and summarizing and transcribing Teams calls. As the competition starts to gain momentum, we have come up with a yearly special issue shedding light on how tech leaders are navigating the GenAI era. Do let us know your thoughts.Sujith VasudevanManaging Editor sujith@cioinsiderindia.comGenAI Beyond Ghibli-fying of Life EditorialVOL 4 · ISSUE 5 04 · APRIL 2025Office Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comMagazine price is Rs 150 per issuePrabhu Dutta A.R.N RayGM - Sales & MarketingNagendra Kumar KGM - Media & Graphic Designing VisualizerMagendran PerumalCirculation ManagerEditorial TeamKeerthana Kantharaj Roopalatha HRoshan AktharLakshmi PrabhaHarold VinsonCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Madhusmita SahooRutika MohantyVisualisersPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore - 560008 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright© 2025 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
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