| |OCTOBER 20239TECH MINTGoogle announced plans to give its virtual assistant generative artificial intelligence (AI) capabilities.The AI-powered assistant will assist users with travel planning, email management, and the ability to ask relevant follow-up questions.The Alphabet subsidiary announced during its hardware event in New York that it intends to include generative AI capabilities from its Bard chatbot into Google's version of a virtual assistant, which promises to offer individualized assistance with reasoning and generative capabilities on mobile devices.According to reports, Google and several other tech companies have been engaged in a heated competition to incorporate generative AI into their upcoming or current products.This year, companies including Meta Platforms, Amazon.com, and Microsoft stepped up their efforts in this area.The Bard-ified Google Assistant will use generative AI to evaluate text, voice, or image questions and react appropriately in either text or voice, depending on the context in which it is displayed. It is said to only work on mobile devices--not smart speakers--and will be available to approved users for an undisclosed amount of time. Users must voluntarily opt in. It could function on Android as a full-screen app or as an overlay, similar to how Google Assistant currently functions. It most likely resides inside of a Google app on iOS.The Google Assistant's generative glow-up follows Amazon's Alexa's conversational transformation and OpenAI's ChatGPT's transition to multimodality, which allows it to answer with a synthetic voice and describe the content of photos shared with the app.Talking about the website a user is viewing on their phone is reportedly one feature that is exclusive to Google's enhanced assistant.The introduction of generative AI to Google's virtual assistant in particular raises concerns about how rapidly the search engine giant may begin implementing massive language models across more of its businesses. That might radically alter some of them, as well as how Google makes money off of them. According to reports, Meta Platforms, a social media company has begun rolling out generative artificial intelligence (AI) technologies that can generate material such as image backgrounds and variations of written text for all marketers.In May, the business began testing these capabilities by providing access to a restricted number of advertisers in a testing playground. The tools will be available in Meta's Ads Manager and will be fully implemented next year.The launch represents the company's first effort into incorporating generative AI technology into its products for mining massive volumes of historical data to develop new content such as literature, art, and software code.The company said last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to communicate with consumers. Recently, the company launched new AI experiences across its family of applications and devices, including the testing of 28 AIs with distinct hobbies and personalities for users to connect with and delve further into. While they work on enabling you to connect directly with these AIs through chat services.Meta's AI portfolio includes the language model Llama 2 and Meta AI, an AI chatbot that can generate text responses and photo-realistic graphics.Many of these profile photographs appear to be recognized since it has worked with well-known public individuals to embody some of these AIs - but these familiar faces are only representing the characters, not the characters themselves. Meta manages the public-facing social profiles and related visual content development.When it generates photos for social postings using AI, it adds the hash tag #ImaginedWithAI to the post, as well as a watermark in the lower left corner of the image. GOOGLE PLANS TO EQUIP GENERATIVE AI CAPABILITIES TO ITS VIRTUAL ASSISTANTMETA ROLLS OUT GENERATIVE AI TOOLS TO ALL ADVERTISER
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