| |August 202219What are the latest technology trends and innovations that the company is currently investing in?Our current focus is on helping brands embrace the potential & promise of the global OTT industry. We understand that a content business would like to continue being a content business and would pre-fer to outsource their technology requirements. Our goal today is on automating a brand's journey towards Digital apps; from a Bespoke/Custom de-velopment-oriented approach to a more Automation and No Code requirement using our Experience Cloud platform. The Streaming industry is quickly adopting Vir-tual Reality platforms as well as Metaverse and we're investing in R&D efforts towards the same. On the consumer front, a large number of internet users are now accessing Content on larger screens (Smart TVs, Streaming sticks, and more) and as the ecosystem is still evolving, we are continuing our investment in the same to provide ahead of the curve solutions to our clients.Tell us about a recent interesting case study pertaining to the success of the company's intervention?I can highlight two, because these customers come from two very different industries. One is a government entity based in Thailand that was looking to upgrade to a platform that of-fered better UI/UX to viewers - in turn leading to more revenues. Their partnership with Enveu was a game-changer as they were able to relaunch their OTT platform that was more responsive, performed 20x better, could stream 4k content, could offer a multi-lingual interface and also provide parental controls. Our solutions also helped them cater to their specially-abled audience by offering Accessi-bility Options like Audio Descriptions and Sign Lan-guage.The other customer used to be a traditional Pay-TV operator that proactively wanted to secure their turf by offering OTT apps to their consumer base, which is coincidentally the second largest in India. They realised quickly that it was important to be present across all platforms to be able to succeed in a competitive & diversified media landscape. They came to us with a very specific need for preventing their viewer churn and to understand their consum-ers better through customer acquisition activities that they do on the platform. With Enveu solutions, they were able to quickly adapt and launch their OTT in seven months across five different devices.What is the future roadmap of Enveu and how are you gearing up for it?Our focus is the Asia market, mainly South Asia and SEA, as well as North America for the coming few years. We see a huge potential in the Digitization of Sports industry, and also several Alternate media use cases evolving beyond just Entertainment OTT. We do see several independent artists with huge so-cial media following who also want to own a plat-form (as social platforms leave them dry with limit-ed monetization opportunities and unfavourable revenue share) and we are ready to support them in this transition. 10 MOST RECOMMENDED SAAS SOLUTION PROVIDERS - 2022 Helping brands meet their business goals faster and effectively, Enveu has evolved as an impeccable platform resonating across the global OTT SaaS market
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