| |August 20229preheat some of the things. Maybe a lot of water is required to be heated in manufacturing plants for various reasons to generate electricity.What are the breakthroughs in brand design brand new key integrated communication development, brand activation, P&L Management you have witnessed during your corporate experience?I've been fortunate to have worked with the finest auto companies globally also in the country. What I have seen in my experience is that large companies or reputed companies mostly keep their mission and vision statement in line with their product life, prod-uct lineage, and the way they operate and treat their customers and employees. For example, our mission is to become carbon negative by 2040. We want to be-come carbon negative in the next number of years. Every activity includes a data center for hosting ap-plications and as a parameter for reclaiming their energy, some of the data centers are using seawater to cool their environment. We also push our cus-tomers, suppliers, and vendors to use similar steps which make us overall carbon negative. And this is how you will be impacting or tweaking your overall PNL, financials, and so on.Can you tell me how retail design expansion and trade marketing are invented and how you recognize excellent business solutions?The most beautiful example of brand images is the Apple logo on an Apple showroom or an online Ap-ple store. Brand recognition is a combination of var-ious factors in life, which includes the quality of our products, to begin with. Beautifully created or curat-ed quality products align with a company's mission and vision statement. Let's say, in the modern world environment is the major factor for any business to start production. If I'm using paperbacks there, it is aligning with my market image. Now waterless (a product by Levi's) means products need not be washed very frequently, because they have antibac-terial properties. They are treated in such a way that instead of washing, all you can work them, let's say twice, as compared to other products.Can you tell me about the future of effective communication marketing, the future of effective communication, and marketing?In this pandemic, we have learned, all nations like us. Typical Indian organizations or manufacturing companies used to be mandatory to be physically present there, and those meetings and people used to travel from all parts of the country to our head of-fice. What those important critical meetings and all that this pandemic has taught all of us, as individu-als, Indian and international companies, that work-ing remotely, must be sitting in some other city and answering in some other city. We can talk to each other, communicate, with my views/ideas, and effec-tively utilize them. For example, when I have a town hall for my function for my department, there'll be 100 people and 130 people sitting/delivering sug-gestions to take. So, what I'm seeing here is that the digital way of communication is gaining more and more prominence there. And the marketing, the dig-ital marketing is also going to be gaining more and more prominence there.While looking at the future of marketing, even the sales initiatives have many sales pitches. These are done online. When businesses are converting more and more digitally, marketing also has to be moving them in the same direction. Like a lot of CRM, programs are coming up with collaborative CRM programs.As an IT technology professional, this pandemic has changed the minds of a typical technology pro-fessional also in such a way that we can get the deliv-eries done from a remote location. The second part is it has given a lot of boost to the economy of their two and tier three cities. Govind Singh, Group CIO
< Page 8 | Page 10 >