| |January - February 20235VOL 3 · ISSUE 10 -1 · JAN-FEB - 2023Indian eyewear e+retailer, Lenskart.com was one of the early entrants into the commercial AR space, introducing `3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage for both B & C, something that worked well through these initiatives is that it paved the way for extensive marketing campaigns. Well, it doesn't just end with novel customer experience technologies. Over the past decade, marketing has undergone a paradigm shift. Gone are the days when marketing professionals worked off assumptions or gut feelings. Today, marketers turn to the most reliable source of information: Customer data. By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction and more.However, the challenges are equal to it. Having a large number of data sources at your disposal makes pulling the relevant data together an arduous challenge. Nonetheless, investing in an in-house data team would be an excellent place to start. Let me wind up with these amazing words from Edwards Deming, the father of modern-day quality management, "In God we trust; all others must bring data".Sujith Vasudevan,Managing Editor sujith@cioinsiderindia.comOffice Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comMagazine price is Rs 150 per issuePrabhu Dutta A.R.N RayGM - Sales & MarketingShashi Ranjan Manager DesignMagendran PerumalCirculation ManagerEditorial TeamShiwani PrakashKeerthanaArvind ChakaravathyCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Souvik AcharyaMohammed RafikDesignersPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of Info Connect Web Technologies India Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Marketing & Experience Are Still KingsEditorial
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