| |April 202219 Talking about the Oreo experiment, yes, it was a fun-filled experience for us, and its outcome was terrific. We all have had our emotions attached to Oreo since our childhood, and we just wanted to give a tribute to that emotion. The plan and execution of the whole thing were really quick, and it caught the eyeballs of many from eight-to-eighty across plat-forms like Facebook, Instagram, and LinkedIn. Oreo themselves appreciated our effort and featured our piece of work in one of their campaigns for the Euro-pean region. What are the current technology trends that the organization is looking forward to?As mentioned above, we love telling stories. Video has always been an impactful storytelling medium to create a long-lasting impression in our audience's minds. But as technology advances, we see various immersive mediums are now in the picture, such as virtual reality, augmented reality, mixed reality, ho-lograms, 3D projection-mapping, and many others, as more engaging and experience-driven ways of storytelling, where we see a severe amalgamation of technologies with creativity.As a growing entity, we always love to stay ahead of the curve when it comes to adopting new tech-nologies, which will definitely open new avenues of business in the near future. And as a part of this, research and development have always been one of the four pillars of our success so far. We are also do-ing some serious research on the immersive story-telling mediums and have already taken baby steps through AR filters. We are also researching gami-fied content and its application on various mediums and platforms as another way of experience-driven storytelling. Tell us about the qualities that make Graphixstory unique in the market.When it comes to user experience in videos, the key elements that come to mind are colors, shapes, sounds, and of course, the motion. Our application of quirky shapes and colors has been highly appreci-ated and adored by masses and creative folks across the globe, which has helped us to be unique in the market in one way. The application of sound is an-other crucial element of user experience in videos and other immersive mediums.Talking about our team's experience and skill, we have never stopped our team from doing exper-iments because that's how we learn and grow by breaking the barrier of what's already there. Com-mercial projects are always a very calculated process where we are bound to play within the boundaries of time and other parameters in most cases. That's why we do a lot of experiments internally to find out bet-ter and other different ways of presenting creating elements to our audience. Sometimes we succeed, sometimes we fail, but more importantly, we learn.Tell us about the future roadmap of Graphixstory, its ambitions, and how does it wish to bring them to life?As a bootstrap studio, 2017, 2018, and 2019 were our years of validation, then 2020 and 2021 were defi-nitely years of our survival from all types of adverse effects of the pandemic, but ensuring an average growth of 2.5x in revenue in all these years. We are seeing 2022 as our year of expansion all the way around. We are planning to set-up our next office in at least one or the other metro city in India to boost our revenue. As mentioned earlier, we have already started expanding our services in the immersive fields. Our target in 2022 is to serve more global cli-ents, providing them international standard ser-vices and seamless experiences. 10 MOST RECOMMENDED UI/UX STARTUPS - 2022 After five years of operation, we can proudly say that we are the best Animation and Video Production Studio from Kolkata in advertising and one of the bests in India
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