| |April 20225VOL 3 · ISSUE 10 -1 · APRIL - 2022We live in a competitive, convenience-focused digital era. Here, the lion's share of the market no longer wants to take long, exhaustive walks to the high street to buy items. We all want to shop from the comfort of our homes. In the aftermath, selling goods and services has become a much easier process, as you don't need a traditional street-side brick storefront. All you need is to set-up a good internet connection, a domain name, and a website. But given the competitive nature of the marketplace, these alone don't guarantee a success story. It would be best if you had an attractive user interface to present your offerings in a way that gets your customers to open their wallets.Today, the digital marketplace has come a long way from its beginning. Customers today do not just want to buy products and services, but they are looking for overwhelming comprehensive purchase experiences. Lenskart offering 3D virtual trial service to their eyewear customers using Augmented Reality, and Nike's new app using AR to measure their customers' feet to sell them sneakers that fit, are examples of recognizing this need and delivering on it. Entrepreneurs in the UI/UX business can take a lesson or two from here. In fact, beyond AR and other technology interventions and providing personalized experience using AI and Data Analytics, attention to detail could go a long way in delivering exceptional user experiences. From advanced cursor interactions to dark mode, micro-interactions, clean user interfaces, gaming experiences, and responsive designs, little big things could make a whole world of difference to the user experience. In this issue, we shed light on a bunch of UI/UX design companies that could help you achieve this.Do let us know your thoughts.Sujith Vasudevan,Managing EditorOffice Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comCover price is Rs 150 per issueAshok KumarGM - Sales & MarketingNagendra Kumar KGroup Art DirectorMagendran PerumalCirculation ManagerEditorial TeamShiwani PrakashSaroop KPVaishnavi PradeepRajan Sarma Lakshmi GHarold VinsonEzekiah S. EdwardGopalkrishnaSharanCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Souvik AcharyaVisualizerPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Little things Make a World of DifferenceEditorialsiliconindia | | April 20202
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