Affise: Providing Every Business A Scalable Way To Grow

Marketing Technology has become a staple in digital marketing campaigns, but it can also be used to optimize marketing efforts across any marketing channel. As per Gartner, CMOs would spend more on technology than other forms of marketing. This is because technology is increasingly important in marketing, especially in assisting with efforts such as attribution and allocating marketing spending. Implementing, maintaining, and optimizing your company's MarTech is not an easy or quick process. Organizations should instead prepare to conquer a few major obstacles before completely reaping the rewards of marketing technology, or it would be better for brands to hire and use platform services that support brand growth through MarTech. Affise is one of the most advanced and leading marketing technology firms founded in 2016 with the goal to simplify partnerships for brands, agencies, and publishers alike. They offer solutions that can manage heavy data loads, are easy to use, and have reasonable prices that are appropriate for the market.

10 Most Recommended Marketing Technology - 2022

With the shift from traditional media marketing in the form of newspapers, television, flyers, billboards and pole posters, to digital billboards, social media, google ads, and other major forms of digital media, marketing landscape has evolved dramatically over the years. Basically, marketing and technology have become two almost inseparable entities, now. Today as digital marketing is the way to go on and about acquiring greater market reach and generate more sales and increase brand awareness, Marketing Technology makes it possible through optimized marketing efforts. The main types of marketing technologies present in the market are Analytics, Advertising, Customer relationship management, Search engine optimization, Email marketing, Customer experience software, Content management, Content creation, and more. Marketing technology helps to make the life of any marketer much easier, guiding them along choosing the right technology tools to improve their business processes and optimize the results, consecutively. From AI-based marketing and voice-based tech to hyper-personalization, these marketing technology trends are expected to dominate the Marketing Technology space this year (2022). As per study, the global market for marketing technology and sales tech in 2022 is estimated to be worth 509.8 billion. The continuous evolution of technology, and the potential for new tech is set to lead the effectiveness or efficiency of marketing technology profoundly. There are many well-established Marketing Technology companies contributing to this expansive growth. In this issue, CIO Insider has come up with a list of `10 Most Recommended Marketing Technology - 2022' who have proved their proficiency in the sector with a deep knowledge in technology. The following list is prepared closely scrutinized by a panel of judges consisting of CEOs, CIOs, CXO, analysts, and our editorial board. We believe that these platforms will help in transforming business processes through their significant expertise and knowledge.