By CIOInsider India Team
 

The Bharat Tex Expo 2025, one of the most significant global platforms for the textile industry, brought together pioneering companies, industry leaders, and innovators to showcase the future of textiles. The 2025 event was inaugurated in the presence of Honourable Prime Minister Narendra Modi, alongside key members of the Union Cabinet and textile ministry, reinforcing the government's commitment to strengthening India’s textile sector and global competitiveness.

The event highlighted a critical shift towards technology-driven solutions that address some of the sector’s most pressing challenges, including counterfeiting, supply chain transparency, and brand protection. Government-led initiatives and policies aimed at modernising the industry were key discussion points, reflecting India’s push for innovation-driven growth.

Amidst a highly competitive landscape, Acviss emerged as a standout leader, securing the prestigious Textile Innovation Award for its groundbreaking contributions to supply chain traceability and brand authentication. This achievement cements Acviss’ position at the forefront of textile security, reinforcing its commitment to safeguarding brands, ensuring product authenticity, and revolutionising transparency in global textile supply chains.

The Growing Challenge of Counterfeiting in Textiles

The textile and fashion industry has long been plagued by counterfeiting, a multi-billion-dollar problem affecting stakeholders across the value chain. The infiltration of counterfeit textiles into global markets leads to revenue losses, reputational damage for brands, and ethical concerns regarding poor labour practices and substandard materials. Consumers, in turn, face quality and safety risks, often unknowingly purchasing fake or unauthorised products.

Globalisation has made the textile supply chain increasingly complex, with raw materials sourced from one country, manufacturing taking place in another, and distribution spanning multiple regions. This multi-tiered network has created vulnerabilities, making it difficult to track the origin, authenticity, and compliance of textile products. The need for a robust, technology-driven approach to brand protection and supply chain traceability has never been greater.

Why Supply Chain Traceability is a Critical Imperative

Textile supply chains are among the most intricate, involving a vast network of suppliers, manufacturers, logistics providers, and retailers. A single garment can pass through multiple hands before reaching the consumer. This complexity makes the industry highly susceptible to fraud, unauthorised modifications, and counterfeit infiltration.

Traditional approaches to traceability—such as paper-based documentation or disconnected digital records—are no longer sufficient to ensure transparency. Without real-time verification mechanisms, counterfeit goods can easily blend into legitimate supply chains.

“Supply chain traceability is no longer just an option, it’s an imperative,” says Vikas Jain, Founder and CEO of Acviss. “The textile industry is at a crossroads where brands must invest in robust authentication and tracking solutions to protect their integrity. Ensuring transparency across the entire supply chain not only combats counterfeiting but also builds lasting consumer trust.”

The textile industry is also facing mounting pressure from regulatory bodies, sustainability advocates, and conscious consumers demanding proof of ethical sourcing, fair labour practices, and sustainability compliance. In response, brands must adopt next-generation traceability solutions that offer end-to-end visibility into every stage of a product’s lifecycle.

How Technology is Revolutionising Transparency and Security

Technology is playing a transformative role in mitigating counterfeiting risks and enhancing supply chain resilience. Some of the most promising innovations reshaping the textile industry include:

1. Blockchain-Powered Traceability

Blockchain technology offers an immutable, decentralised ledger that records every step of a product’s journey; from raw material sourcing to the finished product reaching consumers. Acviss’s Origin track and trace solution enables the brands to secure their products across the supply chain utilising the power of a non-cloneable labelling system combined with blockchain technology. This ensures that every transaction is verifiable and tamper-proof, allowing brands to validate authenticity and compliance seamlessly. "With Origin, we are empowering brands to showcase their sustainability and ethical practices to the customers to see and verify," says Jain. Blockchain-backed transparency provides reassurance about the sourcing and origins of their purchases.

2. AI-Driven Authentication

Artificial intelligence (AI) and machine learning are being leveraged to analyse patterns, detect anomalies, and identify counterfeit textiles with remarkable precision. By scanning product images, material composition, and supply chain data, AI-powered systems can detect fraudulent goods before they enter the market, safeguarding both brands and consumers from deception.

3. Smart Packaging and QR-Based Authentication

The integration of smart labels, NFC tags, and QR codes into textile products is revolutionising brand protection. These unique digital identifiers allow retailers, inspectors, and even consumers to scan and verify a product’s authenticity in real-time. This simple yet powerful technology is proving to be an effective deterrent against counterfeiting.

4. Real-Time Supply Chain Monitoring

With advanced IoT sensors and geolocation tracking, brands can monitor their supply chains in real-time. This enables companies to identify irregularities, detect unauthorised product diversions, and mitigate security threats at any stage of the supply chain. By leveraging predictive analytics, businesses can proactively prevent counterfeits from infiltrating legitimate distribution channels.

The Future of Textile Manufacturing: A Secure and Transparent Ecosystem

The adoption of End-to-End Brand Protection and cutting-edge technology is paving the way for a more secure, transparent, and ethical textile industry. With greater control over their supply chains, brands can ensure compliance with global trade regulations, protect their intellectual property, and foster consumer trust.

For consumers, these advancements mean the ability to verify the authenticity, sustainability, and ethical sourcing of their purchases with just a scan. As awareness grows and regulatory frameworks tighten, companies that invest in comprehensive brand protection and traceability solutions will have a distinct competitive advantage in the evolving marketplace.

Acviss’ recognition at Bharat Tex Expo 2025 is an attestation to the critical role of innovation in securing the future of the textile industry. The future of textiles lies in an ecosystem where authenticity is verifiable, supply chains are transparent, and consumers can make informed purchasing decisions with confidence.