The Adani group's superapp Adani One clocked gross merchandise value (GMV) of Rs 750 crore in 2023-24, according to reports.

The superapp had amassed 30 million users by the end of the financial year. Adani Digital Labs, a subsidiary of Adani Enterprises Ltd, introduced the superapp in December 2022.

Users can purchase flight and train tickets, buy food and beverages at Adani-run airports, make utility bill payments, recharge their Fastag, and pay insurance premiums all through the app.

The company aims to connect with 400 million users via the superapp by 2030 through various Adani portfolios and partner services, according to reports.

"Adani One is designed to put the consumer at the heart of everything we do. Our initial focus is on delivering exceptional value to the hundreds of millions of B2C (business-to-consumer) customers the Adani group businesses serve today, by offering them a suite of services via the Adani One app," Sudipta Bhattacharya, the group's chief technology officer.

“From there, we strategically expand in two directions, welcoming new customers while simultaneously broadening our service offerings to existing customers. This staged expansion model positions Adani One as the premier platform for both India and Bharat,” adds Bhattacharya.

The Adani group has also started onboarding advisors and senior executives to build the next phase of its digital business Aditya Agarwal, who runs Silicon Valley-based tech community platform South Park Commons, has started advising the leadership of Adani Digital Labs on a product roadmap.

“I’ll be offering guidance, perspective and strategic insight across different functions and verticals, in particular, from my time as the lead independent director of Flipkart,” said Agarwal.