Alphabet and Nvidia have joined prominent venture capital investors to back Safe Superintelligence (SSI), a startup co-founded by OpenAI's former chief scientist Ilya Sutskever that has quickly risen to become one of the most valuable artificial intelligence startups months after its launch, according to reports.

The funding demonstrates a revived interest from major tech and infrastructure companies in making strategic investments in startups that are creating advanced AI, which demands significant computing power. Alphabet, which possesses its own AI models, announced a deal earlier this week through its cloud computing division to provide SSI access to tensor processing units (TPUs), its proprietary AI chips.

SSI, which sources indicate was recently valued at $32 billion in a round spearheaded by Greenoaks, is among the most notable startups engaged in AI model research, attributed to Sutskever's remarkable history of forecasting significant advancements in AI evolution.

Similar to numerous rivals, it experiences a significant demand for chips.

Reuters was unable to ascertain the precise details of the investment made by Alphabet and Nvidia in SSI.

The simultaneous actions by Alphabet's corporate and cloud sectors, involving prominent AI labs like SSI and Anthropic, highlight the technology giant's developing approach to AI hardware.

Google initially allocated TPUs exclusively for internal purposes. The agreement to supply SSI chips in large volumes to aid its advanced AI research illustrates the firm's continuous plan to increase sales to outside clients, Darren Mowry, a managing director overseeing Google's collaborations with startups, as per reports.

Google provides Nvidia GPUs as well as its own TPUs via its cloud service. Its proprietary chips are designed to excel in particular AI tasks and are more efficient than standard GPUs.

These chips have been utilized to create large-scale AI models, including those from Apple and Anthropic, a competitor to OpenAI that has secured billions in funding from Amazon and Google.

Google and Nvidia are also up against Amazon, which is developing its own rival processors known as Trainium and Inferentia.

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Amazon stated back in 2023 that Anthropic would create its technology using those chips. In December, the tech giant revealed that Anthropic would be the initial client to utilize a massive supercomputer driven by hundreds of thousands of its own chips.