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Amazon India's Consumer Electronics Head Resigns

CIO Insider Team | Monday, 9 December, 2024
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According to reports, Ranjit Babu, head of consumer electronics at Amazon India and former chief executive of its largest seller–Cloudtail, has resigned, adding to the ongoing senior-level churn in the ecommerce marketplace.

Ranjit's resignation comes after the company underwent a reorganization following the recent departure of Manish Tiwary, its former head of India.

Ranjit has over the years emerged as one of the key executives at Amazon India, dabbling in various roles that oversaw top revenue-grossing categories. He has been associated with Amazon for more than a decade, including his stint at Cloudtail, which was key to the success of Amazon's India operations.

Ranjit was also tasked with assuming part of the duties of senior executive Noor Patel, who had relocated to Amazon US, in December of last year. He was appointed head of consumer electronics in July of this year, which includes smartphones, one of the e-commerce company's top sales generators.

At a time when the local branch of the US e-tailer is attempting to catch up to the main e-commerce business and enter the booming rapid commerce sector, Samir Kumar, a veteran of the company, has taken Tiwary's place as India head. Suresh John and Gaurav Arora, among other senior executives, have also departed the organization.

The majority of Amazon Seller Services' income comes from third-party seller services, Amazon Prime memberships, and other marketplace-related activities including affiliate marketing and advertising

When industry officials and experts reported that Amazon India had further lost its hold on some important markets and top categories in terms of market share gap with arch-rival Flipkart, Tiwary's departure—the most significant one—came to pass.

Currently serving under Kumar and Amit Agarwal, SVP for emerging markets at Amazon, are key executives in India, including Saurabh Srivastava, Harsh Goyal, Amit Nanda, Aastha Jain, and Kishore Thota. Another well-known executive at Amazon India who works closely on the rapid commerce service is Nishanth Sardana.

The majority of Amazon Seller Services' income comes from third-party seller services, Amazon Prime memberships, and other marketplace-related activities including affiliate marketing and advertising. Additionally, it receives royalties from the licensing of digital material to affiliated parties.



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