According to reports, Amazon India is set to foray in the quick commerce segment. The e-commerce major says it will launch a pilot likely in Bengaluru this month to offer consumers everyday essentials in 15 minutes.

Smbhav Summit, Samir Kumar, Country Manager, Amazon India says, “While we continue to focus on implementing our strategy to offer the largest selection at the fastest speeds and greatest value to customers in every single pin-code across the country, we are also set to launch a pilot to offer consumers everyday essentials within 15 minutes.”

“Everyday essentials will be beyond just the grocery space. Our algorithms and AI will play a key role in determining our everyday essentials assortment. We believe this will drive repeat customers for us and help us gain more Prime members in big cities,” adds Smbhav.

Kumar, who took over the position of country manager for India in October, said that Amazon’s vision and mission remain unchanged.

“We’re going to double down on building India’s largest selection and continue to improve the speed of our delivery not just in the big cities but around the country. There are so many unserved pockets that we call white spaces, which we need to fill. So we will be laser-focused on growth and making it even easier for sellers to sell on our platform,” says Samirt.

“Our grocery category continues to grow. Our Prime membership is growing tremendously. Our customer base is growing. Nearly 65 percent of the customers who shopped with us in the last holiday came from tier-2 and tier-3 cities,” adds Samirt.

Meanwhile, the e-commerce major on Tuesday also announced that it is expanding its export commitment four-fold. It plans to enable over $80 billion in cumulative exports from India by 2030.