Amazon has introduced AI-powered image generation to help advertisers deliver a better ad experience to customers.

Amazon Ads has begun creating images for select advertisers and will expand availability over time.

The company said new AI capabilities will make it easier for sellers to write attractive and effective listings and help buyers find what they're looking for.

Amazon Ads has launched a beta version of Image Creation, a generative AI solution designed to remove creative barriers and enable brands to create lifestyle images to help improve their ads and #039; presentation.

"At Amazon Ads, we are always thinking about ways we can reduce friction for our advertisers, provide them with tools that deliver more impact while minimizing effort, and ultimately, deliver a better advertising experience for our customers," said Colleen Aubrey, senior vice president of Amazon Ads Products and Technology.

This solution will benefit advertisers of all sizes, the company said. The image creation function is easy to use and does not require technical knowledge.

Amazon describes its new artificial intelligence that aims to remove creative barriers and enable brands to create lifestyle images that help improve the effectiveness of their ads. The AI ​​is said to create a background that is both appropriate and realistic for the product in question.

In the Amazon Ad Console, advertisers simply select their product and click Create. The tool uses creative artificial intelligence to create lifestyle and brand themes from product data in seconds.

The image can then be refined by writing short text instructions, while multiple versions can be quickly created and tested to optimize performance, Amazon said.

In a March 2023 study, Amazon found that of those advertisers who were unable to create successful campaigns, nearly 75 percent cited ad creation and ad format selection as the biggest challenge.