According to reports, cloud computing giant Amazon Web Services announces a $230 million commitment aimed at accelerating the development of generative artificial intelligence applications by startups worldwide.

The initiative will provide AWS cloud computing credits, mentoring, and education to early-stage companies to facilitate the use of AI and machine learning technologies.

Amazon's gesture comes amid growing scrutiny from antitrust regulators of major tech companies to see if they are stifling competition in the emerging AI market.

Participating startups will have access to AWS computing, storage, databases, and custom AI chips through the credits provided.

Training the generative AI models behind apps like ChatGPT requires massive computing power that will quickly deplete the startups' cash reserves.

Earlier this year, the Federal Trade Commission launched an investigation into how major tech companies are investing in AI startups and requested more information from the companies, including AWS.

The EU and UK competition watchdogs are also investigating partnerships between artificial intelligence companies and major US tech companies.

Recently, Amazon India Marketplace has received a new capital infusion of 1.66 billion rupees ($199 million) from its parent company, regulatory filings show.

“They'll be able to iterate very quickly and pivot very quickly as necessary. Then ultimately, when they hit on that home run, they'll be able to double down and get to the scale with security, responsibility and consistency,” says Matt Wood, vice president of AI Products at AWS.

They can iterate very quickly and pivot very quickly as needed. And when they finally hit a home run, they can double down on scale with security, accountability, and consistency," said Matt Wood, vice president of AI products at AWS.