Anuj Rathi has joined as the chief business and growth officer of Flipkart’s travel booking unit Cleartrip, according to reports.

Rathi, a former executive at Flipkart, was recently chief product and Marketing Officer at fintech firm Jupiter, replacing veteran Ayyappan R at Flipkart, who left the company earlier this year.

Cleartrip has been without a chief executive since its departure, and Ayyappan's exit was followed by that of Chief Financial Officer (CFO) Aditya Agarwal.

“Although new to the travel industry, I am eager to immerse myself in its intricacies and work closely with the talented team at Cleartrip. My goal is to assemble and inspire the best team to deliver outstanding results and continue Cleartrip's trajectory towards being one of the most loved brands in the country,” Rathi says in the LinkedIn post.

Latty is back in Flipkart after 12 years. In the meantime, he worked at parent companies Walmart, Snapdeal, and Swiggy, spent more than 7 years, and ended up as SVP, of revenue, and growth. He was attending Jupiter on May 9 last year.

This appointment is a continuation of the top-level shuffle of e-commerce majors. Last month, Flipkart led former Byju and Tata Cliq executive Prathyusha Agarwal to lead Shopsy, a low-priced e-commerce rival like Meesho and Amazon Bazaar. Agarwal's appointment followed the resignation of senior vice president (SVP) Adarsh Menon, who led the ReCommerce division and other new businesses on May 10 last year.

Meanwhile, other SVPs, such as Prabh Simran Singh, who oversaw customer growth and retention, marketing, and advertising, Amitesh Jha, who led markets and categories, Dheeraj A, head of fintech and payments, and Bharath Ram, who led growth and retention, have also been in talks over the past few months.

The company has been focused on achieving profitability and fighting new challenges such as the rise of a rapid commercial company, even as it prepares for a possible listing.