Amazon’s cloud computing wing, Amazon Web Services (AWS) brings Mumbai-based service, Amazon Bedrock that employs generative artificial intelligence to software developers to create and scale applications in India.

“The general availability of Amazon Bedrock in AWS Asia Pacific (Mumbai) Region will support customers across India, including, public sector organizations and companies in regulated industries, to innovate with generative AI, and move forward in terms of adopting this technology,” said Vasi Philomin, vice president of GenAI at AWS.

The e-commerce behemoth showcased the piloting of the service with Indian companies namely Healthify, Max Life Insurance, L&T Technology Services (LTTS), GupShup, Fibe, Happy Fox, ShellKode, and Yellow.ai. at Bangalore’s AWS Summit.

The service was rolled out for a wider reach last year, but it can be accessed by 10 regions including North Virginia and Oregon in the US; Frankfurt, Paris, and Ireland in Europe; Singapore, Sydney, Tokyo, and Mumbai in Asia Pacific now.

He further added that the service will allow developers to use GenAI more creatively and
provide them more options for where to store and execute their generative AI apps.

“We are excited about helping customers accelerate generative AI innovation across all industries with Amazon Bedrock. Take the financial services industry, for example, trading firms could supercharge their trading algorithms with generative AI to continually optimize trading strategies based on real-time portfolio performance and evolving market conditions,” said V.G. Sundar Ram, head of business development, AWS India and South Asia.

AWS in 2023 announced plans of investing $12.7 billion (more than Rs 1 lakh crore) on local cloud infrastructure in India by 2030, bringing its total investment in the country to $16.4 billion (about Rs 1.36 lakh crore). According to Amazon, by 2030, this investment will boost India's GDP by $23.3 billion and sustain about 131,700 full-time jobs at regional companies.

Till date, about 5.5 million people have received cloud training from AWS in India.