Prominent foodtech delivery major, Zomato’s quick commerce wing, Blinkit has enhanced affordability to buy its offerings through a new equal monthly installments (EMI) feature.

This feature is accessible for all orders above Rs.2,999, added with the exception of gold and silver coins.

According to the quick commerce platform’s CEO, Albinder Dhindsa, this feature will help customers to steer clear of their expenditure by spreading payments over time.

The quick commerce platform aims to make customers spend more especially on expensive products by making purchases more accessible through this feature.

Blinkit is now part of a trend that is widely seen to be adopted in the quick commerce segment which are attempting to raise the customer retention by providing services that are affordable.

Once again, Blinkit has improved itself in the grocery delivery market by offering speedy delivery, affordable prices, and now simpler payment methods.

Considering it is a festive season, quick-commerce platforms are trying to increase their market share, which coincides with the development.

Eventually, the central goal is to pool in as many customers on their platform as they can by adding in-demand, festival-specific products to their usual inventory.

For instance, another grocery delivery major, Zepto has also started offering a postpaid payment option in recent weeks.

Festive shopping is heavily influenced by deals and EMI choices, particularly for e-commerce platforms. According to a Datum Intelligence research, over 50 percent of consumers in categories including TVs, refrigerators, washing machines, and laptops are opting to pay using EMI.

The Gurugram-based business also introduced 10-minute returns for the apparel and footwear categories on October 15. Following a Delhi-NCR test, the return option was made available in Mumbai, Bengaluru, Hyderabad, and Pune, with intentions to shortly expand to more cities.

Blinkit is expanding into new areas while bolstering its presence in locations where it thinks rapid commerce is not as prevalent generally.