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Canada's Competition Authority Accuses Google for Abusing its Tools

CIO Insider Team | Friday, 29 November, 2024
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According to reports, Canada's competition authority accuses Google of abusing its tools for buying and selling online advertising to create a monopoly and filed a complaint to force the company to sell two of its main advertising technology services.

Canada's Bureau of Competition Policy has accused Google, a law enforcement agency, of unlawfully controlling the industry by using its position as the biggest supplier of software for buying and selling advertisements, its marketplace for ad auctions, and its services for displaying advertising.

According to the company, its actions locked market participants into using its ad tech tools and prevented rivals from being able to compete on the merits of their offering, ensuring that Alphabet-owned Google "would maintain and entrench its market power.

Along with requesting that the quasi-judicial Competition Tribunal of Canada order Google to sell two of its ad technology services, the bureau will also seek a fine of up to 3 percent of its global revenues, which came to almost $305 billion last year.

The case ignores the intense competition where ad buyers and sellers have plenty of choices and we look forward to making our case in court

Last year, Google's ad tech services brought in roughly $31 billion globally. Additionally, it requests that the tribunal prohibit Google from engaging in anti-competitive behavior.

“The case ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court,” says Dan Taylor, the vice president of global ads for Google.

According to reports, Google controls 40 to 90 percent of the Canadian market and owns four of the biggest internet advertising tech companies. They participate in over 200 billion internet ad sales annually in the nation. Several such services were established by Google through acquisitions of other businesses.



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