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Capital Float Rebrands as axio

CIO Insider Team | Thursday, 7 July, 2022
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Online capital financing firm, Capital Float rebranded itself as axio and unifies Capital Float, Walnut & Walnut 369 services.

According to reports the unification brings checkout finance services, pay later, personal credit, and money management tools under one umbrella to cater to the company’s growing consumer base.

The company was found in 2013 by Gaurav Hinduja and Sashank Rishyasringa, will be the brand name for CapFloat Financial Services, registered as a non-banking finance company (NBFC).

The company started off the by providing financing to small and medium enterprises, and later diversified to offer credit to consumers through its partnership with Amazon's Pay Later product. With the integrated platform, the company will now look to further focus on helping consumers’ better access credit.

in the population of 1.4 billion, only 30 million have a credit card. Yet, 150 million now actively transact in our digital economy. Responsible credit, that solves affordability through tech, is the only answer

According to axio, the while the growth of digital payments and ecommerce has been exponential, over 75 percent of consumers shopping online do not have a credit card. To fix this gap, the company will be providing credit and a personal finance-management platform, formerly known as the Walnut app, to its users. The company also allows users to shop via its app which has EMI offers from partner brands.

Reports suggest that, in the population of 1.4 billion, only 30 million have a credit card. Yet, 150 million now actively transact in our digital economy. Responsible credit, that solves affordability through tech, is the only answer. In affordability-focused checkout finance, we found the perfect tool to enable the start of a credit journey for millions of customers. The company’s goal is to be there along that journey, meeting larger credit needs as they arise.

Axio is planning to spread its wings across 3,000-strong merchant base to offer instant credit at checkout, including partners such as Amazon, MakeMyTrip, Razorpay, and PolicyBazaar.



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