E-commerce platforms added momentum to Uttar Pradesh government's efforts towards enhancing packaging and export capabilities and promoting Centre's One District One Product (ODOP) scheme, says Chief Minister Yogi Adityanath.

The chief minister said the state is focused on enhancing packaging and export capabilities by leveraging design, technology, and market access and also called upon companies to take advantage of the state's warehousing policy,according to reports.

“We focused on enhancing packaging and export capabilities by leveraging design, technology, and market access. However, the work of giving it more momentum happened when Flipkart Group joined us," says Adityanath.

Adityanath highlighted how these platforms are enabling healthy competition and giving all citizens the ability to access international markets, regardless of where they live.

The ODOP program has been well-known throughout the world after the Flipkart Group began offering e-commerce platform services.

The chief minister went on to say that MSMEs, or micro, small, and medium-sized businesses, have long been a pillar of the state's economy.

Nevertheless, the industry has suffered in recent decades as a result of a failure to adjust to changing needs in design, technology, and packaging.

“When our government came into power in 2017, we received guidance from PM Modi, which led to a comprehensive mapping of the MSME sector in the state. This initiative paved the way for the promotion of local products under the One District One Product scheme,” says Adityanath.

"Uttar Pradesh, with the highest number of MSME units in the country -- between 90 to 96 lakh has been at the forefront of supporting small businesses. The state is also the first to provide a security insurance cover of Rs 1 lakh to entrepreneurs associated with each MSME unit,” adds Adityanath.

"Through key initiatives like Flipkart Samarth, Samarth Krishi and the launch of the new FCs in the state, Flipkart is creating thousands of employment opportunities, thereby supporting Uttar Pradesh's goal of becoming a $ 1 trillion economy by 2027," says Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.