Fibr, an artificial intelligence-powered personalization platform, has raised $1.8 million in a funding round led by Accel. The round also saw participation from 2am VC and angel investors such as Cred founder Kunal Shah.

Fibr will use the funds to enhance its AI personalization platform, expand its customer base, and hire talent including engineers, product marketers, and sales and go-to-market (GTM) experts.

A personalization platform enables companies to create unique, tailored experiences for visitors to their websites and deliver personalized content and marketing messages based on an individual’s preferences and behavior.

Founded in January 2023 by Ankur Goyal and Pritam Roy, Fibr's flagship product, Pilot, helps increase conversions by providing personalized landing pages for ads, emails, SMS, notifications, and all other communications Fibr's flagship product, Pilot, founded by Fibr's founder, Sam Roy, helps increase conversions by providing personalized landing pages for ads, emails, SMS, notifications, and all other communications.

“Most personalization tools out there are pretty outdated. They’re usually good at one thing – maybe web, ads, or email – but miss the big picture. They’ll throw in some generic pop-ups, stick names in emails, or run basic A/B tests. That’s not real personalization,” says Ankur.

The platform serves lead-generation clients in the insurance, broadband, home improvement, and consumer services sectors. It currently targets the U.S., Canadian, and Indian markets, with plans to expand into Europe.

“For us, the US is the major focus, but we also think that Europe would be a great focus because we are very aligned with general data protection regulation (GDPR). By the end of this year, we should be 60-70 percent in the US, 10-20 percent in India, and maybe starting in Europe,” adds Goyal.