Google Cloud is partnering with the government of Uttar Pradesh (UP) to launch a Gemini-powered, Beckn-enabled UP Open Network for Agriculture, according to reports.

This open network will provide millions of farmers with one-stop access to essential services, including advisory services, credit, mechanization, and market linkages to sell their produce.

Google's Gemini agentic architecture will enable the network to facilitate access and remove obstacles to farmers' adoption. Farmers can use voice commands in their preferred language to access the network. Hindi, Bangla, Telugu, Kannada, Gujarati, and Punjabi are among the languages that are currently supported; additional languages will be added in 2025.

As a Digital Public Infrastructure (DPI), the network is designed. It makes use of the Beckn Protocol, an open standard that facilitates interoperability and decentralized product and service discovery, in conjunction with Google Cloud's DPI-in-a-box offering.

Manoj Kumar Singh, chief secretary, UP, and chief coordinator of the State’s Diversified Agriculture Support Project says, “The Open Network for Agriculture is a major step toward doubling farmers' income in Uttar Pradesh. It provides quick, accurate information on micro-climate and market prices, integrating data from weather stations installed in almost every tehsil. It addresses the digital divide and equips our farmers with tools and resources.”

Bikram Singh Bedi, vice president and country MD of Google Cloud India, says, “UP is one of India's largest agricultural states, with millions of farmers contributing significantly to the nation's food production. Technology is a critical building block for accelerating the state’s progress in agriculture, and through this Gemini-powered Open Network, the government has created an open and decentralized approach that innovators can leverage to build and deploy solutions for farmers."

Sujith Nair, CEO and cofounder of FIDE (Foundation for Interoperability in Digital Economy) which is the genesis author and custodian of Beckn Protocol says, “Beckn demonstrates how agri-commerce and agri-advisory can be open, decentralized, and value-generating for everyone.”