On mission to prevent the spread of misleading or false information, poll-related information on Google search and YouTube is being made available through the joint teamwork of Google and the Election Commission of India (ECI).

The tech giant claims to already possess the certificates from ECI for political advertisers verification and it also has disclaimers in the ads which will be made known to the party paying for the placements.

Additionally, Google is also formulating procedures to help audiences to identify AI-generated material, as more people utilize AI to create content.

It has also rolled out a set of guidelines and limitations allowing only those permitted to organize advertisements related to the election on its platforms. Under which, financial disclosures, identification verification and ECI certification and authorization are what it comprises.

For videos produced through Dream Screen and other YouTube generative AI technologies, Google has started to hand out labels.

The recommendation system under YouTube does a prompt promotion of content from credible sources regarding news and information around elections on the platform and in search results as well. Additionally, it places high emphasis on high-quality content from credible sources.

Further, Google has brought in standards for false claims over issues like harassment, hate speech, incitement to violence and manipulated content that could put the democratic processes in jeopardy.

With matters concerning misleading audio or video content that could disrupt elections, Google and the Coalition for Content Provenance and Authenticity have joined forces to put a stop to it as polls are being held across 40 nations this year.

Previously, the tech giant also introduced the Fact Check Explorer and the Google News Initiative Training Network to help media houses and journalists encountering false information.

Google is also assisting Shakti, the India Election Fact-Checking Collective, an alliance of Indian news outlets and fact-checkers collaborating to help identify online disinformation early on, including deepfakes, and to establish a shared database that news outlets can utilize to address disinformation issues on a large scale.