In an attempt to take on Microsoft-backed OpenAI, Google announced that some of the artificial intelligence tools it provides to companies will be powered by the company's "Gemini" AI models and offered at a cheaper price plan.

The Alphabet division unveiled "Duet AI in Workspace" in August of last year. For a monthly fee of $30 per user for businesses, the AI helpers could write in Google Docs, draft letters in Gmail, and create unique visuals in Google Slides, among other things.

Under a new name, "Gemini for Google Workspace," "Duet AI in Workspace" will now cost between $20 and $30 per user every month, depending on the capabilities that are offered, in addition to a Google Workspace membership.

For $20 a month per user for individuals and $25 a month for companies, OpenAI offers a suite of products that includes the AI model GPT-4 and the image generation tool DALL·E.

Companies are rushing to launch generative AI-based services as this technology is thought to be a game-changer, drawing billions of dollars in investments and consumer interest due to its capacity to automate processes and generate replies that are like those of a human.

Microsoft got an early advantage by quickly integrating genAI capabilities into a variety of its products, including cloud and workplace productivity applications, thanks to its investment in ChatGPT creator OpenAI.

Google announced that with a subscription to Google One AI Premium, a service that provides more storage and functionality in Gmail, Drive, and Photos, individual users can now utilize Gemini in their personal Gmail, Docs, Slides, Sheets, and Meet applications.

Users of Google Workspace will now have access to "Chat with Gemini," a stand-alone chat service wherein discussions aren't exploited for commercial gain.