Honasa Consumer, the parent of beauty and personal care brand Mamaearth has roped in Lokesh Chhaparwal for the role of senior vice president- Technology and Engineering.

Lokesh arrives at Honasa with over 13 years of expertise in product engineering, data strategy, and innovation.

Before joining the company, Lokesh served as AVP, head of engineering at Snapdeal.

He will be looking into Honasa's technology strategy in this new position and incorporating digital solutions to assist its customer base.

The company claims that he will be in charge of developing marketing technologies, improving supply chain procedures using SAP systems, and managing the growth of digital platforms including websites and applications.

He will also be in charge of internal security standards to protect information and guarantee productive operations.

“As we continue to innovate and evolve, technology will play a critical role in how we shape the future of the BPC industry”, Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said.

Varun went on to say, “Lokesh brings a wealth of experience in leveraging data to enhance customer experiences and streamline business operations”.

His track record of driving technology adoption and his vision for leveraging data to create meaningful, personalized connections with our consumers makes him an invaluable addition to our leadership team.” Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, said.

“I’m honored and excited to be joining Honasa Consumer Limited, a trailblazer in the beauty and personal care industry. The company’s unwavering commitment to creating consumer-first products resonates deeply with my passion for leveraging technology to address complex challenges and deliver impactful solutions. Honasa’s vision of innovation and sustainability inspires me, and I look forward to collaborating with a highly skilled and passionate team”, Lokesh Chhaparwal, Senior Vice President – Technology & Engineering, added.

“Together, we aim to elevate consumer experiences, push the boundaries of creativity, and set new standards that shape the future of this dynamic industry.” Lokesh.