Hopscotch, one of India’s leading kids fashion brands, appoints Ex-Flipkart executive Ajay Gondhiya as CTO to grow the DTC brand. The company has plans to further the kid’s brands' leadership position in a $15bn kids fashion market, a move led by tech-focused search firm, Purple Quarter.

Ajay Gondhiya's proven expertise and maturity made him the ideal candidate to partner with the Hopscotch leadership and further its technology driven ambition. As a Senior Director at Flipkart, Ajay led supply side engineering charter initiatives, spearheading Brand Advantage and robotic sortation capabilities, that fueled Flipkart's growth. In his 20+ year career journey, Ajay spent time at Yahoo, TaxiForSure, and several tech businesses prior to Flipkart.

Ajay stated, "Hopscotch is on the road to create the world's first L5 autonomous brand with technology as a centerpiece. Serving the pan India consumer trendy selection at affordable price-points, without compromising on quality is a complex problem. The team at Hopscotch has leveraged technology to solve this difficult challenge. I am deeply inspired to supercharge the team's innovation to accelerate our pace of progress."

The team at Hopscotch is excited to have Ajay on board. Company CEO Rahul Anand stated, "As a DTC brand, Hopscotch continues to make big and definitive investments in tech to specifically cater to the Indian consumer. There is tremendous pent up demand and consumers are craving kids fashion offerings that are affordable, but the market is starved. Hopscotch has captured the marketing using technology to offer Indian moms fast fashion WITH affordability AND quality. Ajay is the right leader to up the ante on tech and help bring our mission to life."

Established in 2012, Hopscotch leverages fashion-tech to launch hundreds of trendy items daily on its online store and has served over 30 lac parents across 1,300 Indian cities. The company was founded by Harvard Business School alumnus, Rahul Anand, and Lisa Kennedy and has raised $60MM of venture capital to date.