Software-as-a-Service startup Kissflow is going after the $50 billion unified work platform opportunity with the launch of its unified low-code / no-code platform to help enterprises fast-track digital transformation.

According to the company, the platform will bring together the entire spectrum of work management into a unified experience for users ranging from end-users, teams, team managers, process experts, citizen developers and IT developers.

Suresh Sambandam, CEO, Kissflow says, “This is a long game for us. So we are really looking at anywhere between three to five years, we are trying to go from a few million users right now into close to 100 million in the next five years or so. There is a big gap in the Google ecosystem especially. For all those customers, Kissflow will be a very compelling opportunity.”

According to the company, the enterprises use multiple work management tools that focus either exclusively on app development, process management, project or task management, and collaboration.

Multiple tools are deployed to seamlessly manage operational initiatives but rather than simplifying work, they make work complex and disjointed and hamper enterprise-wide digital transformation.

According to Sambandam, the real opportunity also lay in getting these 500 million business users to become citizen developers. Kissflow's work platform has capabilities for app development, process management, task management, data management, integrations, analytics, and collaboration by embracing the low-code/no-code paradigm.

“Business users can take control of their own digital needs while IT leaders can continue to provide a secure and scalable platform for digital growth. With 500 million business users becoming citizen developers, this will be the game-changer that will drive the future of work,” adds Sambandam.