Meesho, an e-commerce company supported by SoftBank, revealed that its orders have grown by 35 percent annually and that its user base has grown by 25 percent to reach 175 million members by 2024.

"With about 35 percent year-on-year increase in orders, the platform is a clear reflection of strong consumer sentiment and the rapidly expanding adoption of ecommerce across the country. This growth is driven by India's value-seeking shoppers, who are prioritising affordability in discretionary categories such as fashion, beauty, personal care, and home essentials," Meesho said

According to the e-commerce company, a combined 70 percent yearly order growth in categories including Beauty and Personal Care (BPC) and Home and Kitchen was fueled by a spike in consumption and the growing acceptance of e-commerce in tier 2 and smaller towns.

Despite difficult market conditions, the company claimed to have maintained its development trajectory and increased its annual transactional user base from 140 million to about 175 million in 2024, a 25 percent increase.

"Notably, around half of this user base comes from tier 4 and smaller towns like Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka). The platform also retained its position as the most downloaded shopping application for the fourth consecutive year, surpassing around 210 million downloads," according to the company.

"Ladakh, Uttar Pradesh, and Bihar have emerged as frontrunners in ecommerce user growth, highlighting the vast untapped potential of tier 2 and smaller markets. This trend signals a broader shift in Indian consumer behaviour, with increasing demand for value-driven, high-quality products reshaping the ecommerce landscape and driving a resurgence of consumption in smaller towns," the company denoted.

Due in major part to the rise in yearly transacting users and repeat business from current clients, the e-commerce company recorded a 33 percent increase in operating revenue to Rs 76,150 million.

The business became the first horizontal e-commerce platform to produce Rs 232 crore in operating cash flow for the entire year in FY24.

According to Meesho, orders in categories including Beauty & Personal Care (BPC) and Home & Kitchen (H&K) increased by almost 70 percent year over year, indicating that these expanding markets have a high demand.

In 2024, Meesho claimed to have avoided over 22 million fraudulent transactions, halted 7.7 million scam attempts, and dramatically decreased lottery fraud by 75 percent