In the upcoming weeks, Meta Platforms will improve transparency by incorporating invisible watermarking into its text-to-image generation product, envisioned with Meta AI chatbot.

In late September, the social media company began rolling out AI-enhanced consumer items, including photo-realistic image-creating bots and question-answering smart eyewear.

Due to the growing popularity of ChatGPT, the chatbot developed by OpenAI with backing from Microsoft, businesses are now utilizing huge language models to power AI-powered solutions that drive innovation, draw in new investors, keep existing clients, and engage with potential new ones.

Using a customized model built on top of the potent Llama 2 large language model, which the company made available for public commercial usage in July, Meta created Meta AI.

The company is experimenting with over 20 new ways generative AI may enhance user experiences across all of its social media networks, including WhatsApp and Instagram.

The Menlo Park, California-based company is attempting to enhance search capabilities across its many products and is also expanding access to envision outside conversations in the US.

But platforms like TikTok, which presently boasts greater user engagement rates than Meta's apps, pose a serious competition to Meta.

Although the majority of Meta's artificial intelligence work has been in the background, such as developing data centers and making the Llama big language model—which drives chatbots—open-source, the business intends to launch new consumer goods in 2019.

Additionally, Meta is exploring how to incorporate Reels and content from outside sources into its chats, enhancing the chatbot-building capabilities of its AI Studio, and launching AI tools for Facebook Marketplace and Groups.

The company is also extending the use of its picture editing tool, Imagine, outside chat rooms to a website where users may generate free images. Meta will use invisible watermarking to differentiate AI-generated photos.