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Separator

Meta Introduces New Distribution Model Allowing Games to be Published Directly on Facebook

CIO Insider Team | Monday, 6 November, 2023
Separator

Meta has released a new distribution model for Instant Games( IG), allowing inventors to publish their games directly to people on Facebook, even if the game is in the early stages of development.

"We are announcing that we will be creating a path for developers of Instant Games on Facebook to launch their games directly to people on Facebook, even if the game is in the early stages of development and historically would have been blocked by the Quality Guidelines," Meta said.

The company also said that it will change the way games are distributed across its organic discovery experiences.

In the new process, the tech mammoth is introducing the Play Lab league, which will allow games that earlier may not have passed Quality Review to go live on the platform in a way that allows them to acquire users, collect feedback, and perform trial.

The company is also creating a new distribution league for advanced- quality and high- performing games-- Play Tab.

IGs in the Play Lab league will be hosted on the Facebook Play platform, but will not be distributed through the company's organic discovery or tract shells.

"IGs in the Play Tab tier will be distributed across our organic discovery surfaces and available for promotion in editorial units," Meta explained.

The company also said that it will change the way games are distributed across its organic discovery experiences.

Play Lab IGs will continue to be suitable to produce a game runner and grow their player base through paid user accession, social discovery, and community structure, according to the company.

Meanwhile, Meta has introduced a new ‘Facebook Stories API’ ( Application Programming Interface), which will allow inventors, generators, and brands to produce and partake a Facebook Story directly from a third- party desktop or web app.



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