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Namma Yatri Begins Cab Service in Delhi NCR

CIO Insider team | Saturday, 10 August, 2024
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Ride-hailing platform Namma Yatri has started its zero-commission cab services under the brand ‘Yatri’ in Delhi NCR, in a move that is set to intensify competition with Uber and Ola in this thriving market.


The platform, which operates Namma Yatri, will not charge commissions or subscription fees for its electric auto rickshaws and taxis in Delhi NCR until March 2026, according to Shan MS, cofounder of Moving Tech Innovations.

Yatri offers autorickshaw, AC mini, AC sedan, and AC XL cab services at "low prices" with a lifetime zero-commission policy, according to the company.


On the Open Network for Digital Commerce (ONDC), Namma Yatri and its family of mobility apps—Yatri, Mana Yatri, and Yatri Sathi—function as open mobility platforms with a zero-commission business model.

Ola, Uber, and Rapido—which is supported by WestBridge Capital—all provide car rickshaw services, and Rapido also uses the zero-commission approach.

Instead of paying a per-ride commission fee that varies from 25 to 30 percent, driver partners under this model must subscribe to the platform in order to use the rider discovery service.

Former Juspay financial platform chief growth officer Shan M S and former chief product officer Magizhan Selvan started Moving Tech. The entity is primarily owned by Juspay, with other holdings held by its founders and senior managers. MovingTech was split off from Juspay and established as a distinct company in April.

Moving Tech raised $11 million in its first round of external fundraising last month, valued at $55 million

The business, which is credited with creating the subscription model in India's ride-hailing market, faces competition from rivals like Uber and Ola Cabs as well as Rapido, which is supported by Swiggy. In addition to considering a rental and inter-city transportation expansion, it formally began its taxi services in April in Bengaluru, the company's largest market.

Moving Tech raised $11 million in its first round of external fundraising last month, valued at $55 million. Blume Ventures and Antler, two venture capital firms, led the investment.



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