Electric two-wheeler maker headquartered in Hyderabad, PURE EV is joining forces with Arva Electric, a manufacturing subsidiary of Clarion Investment LLC, to step up its market share in the Middle East and Africa.

To strengthen its position in developing markets, PURE EV stated that it will provide Arva Electric with a first batch of 50,000 units of its flagship models, the ecoDryft and eTryst X, over the course of the following two years.

Along the way, the company plans to take this up to 60,000 units yearly.

"This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric two-wheelers are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets.

"By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally," said Nishanth Dongari, Founder and Managing Director of PURE EV.

The EV manufacturer predicts that the UAE electric two-wheeler market will grow at a compound annual growth rate (CAGR) of 9.11 percent from 2024 to 2031, from $ 29.97 million in 2023 to USD 60.19 million in 2031.

This growth will be fueled by the ease of access to electric motorcycles, rising gasoline product prices, and vehicles' increased efficiency when compared to conventional vehicles.

Additionally, PURE EV stated that it will uphold all motorcycle-related intellectual property rights in order to safeguard unique technology as it increases its market share.

The company claimed that its products are the only Indian electric motorcycles that have been approved in the Middle East.

It further stated that, in addition to selling motorcycles, it will work with Arva Electric as a strategic technology partner, offering knowledge and assistance all through the distribution process.