SingleInterface, a marketing software startup raises $30 million in its first external funding from investors led by Asia Partners, according to reports.

The Gurgaon-based company will use the capital to develop its product and expand across markets of Southeast Asia and in newer markets such as Japan and Australia, its co-founder and chief executive, Tarun Sobhani. The company will use the capital to develop its product and expand across markets India is the primary source of revenue for the firm.

The funding round also saw participation from PayPal Ventures.

SingleInterface was founded and incubated in 2015 as part of Smile Group by Sobhani and Harish Bahl. Bahl is also the founder of Smile Group.

The software-as-service platform helps its clients across sectors with digital marketing, customer engagement and ecommerce-related offerings. Its clientele includes KFC, Pizza Hut, Nissan, Apollo Tyres, HDFC Bank, TVS Motors and group companies Tata, Reliance, Aditya Birla and Bajaj.

Multi-location brands get deep consumer insights for every interaction at their places of work with HyperX. It becomes difficult to get real consumer insights that can unlock new growth opportunities for the business if brand and marketing teams sit in head offices.

In the coming quarters, the company aims to generate about 65 percent of its revenue from India and 35 percent from Southeast Asia. It intends to increase its workforce by around 470 in the upcoming four to six months.

“With more than 400 million local businesses worldwide, SingleInterface has immense untapped potential in the global market,” says Bahl.