Tata Digital's CEO, Pratik Pal, is stepping down from his position following over four-and-a-half years of service and will be replaced by Naveen Tahilyani, the present CEO and Managing Director of Tata AIA Life Insurance Company.

Pal's resignation as CEO, after leading Tata Digital from its founding, marks a significant turning point for the Tata group company.

The conglomerate that makes software and salt said earlier in the day that Tahilyani, the CEO of Tata AIA, was replaced as CEO of the insurance company by Venkatachalam H, an internal promotion.

Pal will stay with Tata Digital to "maintain continuity and contribute with his wealth of experience" to the company. Pal introduced the highly anticipated superapp Tata Neu.

Pal was a key player in the establishment of the company and the app's launch, having been a member of TCS's initial team following the formation of Tata Digital.

Pal's departure occurs at a time when Tata Digital has had a number of high-level departures in recent months.

With the launch of its superapp Neu, Tata Digital did not have the best of starts, and the company has had frequent turnover in its senior leadership, including the brief tenure of Mukesh Bansal, who became president of the company in June 2021. By the end of 2022, he had left. Over the past year, Bansal's top ecommerce executives have left the company.

Within the last 12 to 18 months, Tata Digital has lost its chief strategy and business officer, Shivcharan Pulugurtha, head of travel, head of product, head of investments, and head of neobanking, Rajiv Subramanian and Gunjan Ghai.

The departures occur at the same time as Tata Digital is expanding its goals to include ordering food in addition to groceries and clothes.

The goal of entering the food delivery market is to create a "high-frequency use case" that will entice users to use the app frequently.