Tata Motors enters the mid-size SUV market with its latest Curvv.ev, addressing obstacles that a potential EV buyer faces when deciding to convert from gasoline to zero-emission vehicles.

It particularly strives to address challenges in terms of price parity, a higher range of 400 miles, fast charging, and these factors.

The automaker looks forward to make Curvv coupe SUV to be the first shot in this plan to offer a variety of cars on an electric platform to increase the luxury SUV curve.

It is optimistic about Curvv helping its zero-emission battery electric vehicles account for about 13 percent of overall sales, and it is currently in the discovery phase of the same.

With Curvv, Tata Motors also hopes to enter the top three car brands in the coming years, leveraging the multi-powertrain approach.

The company plans to release the price for the gasoline and diesel internal combustion engine types by September.

It also revealed plans to launch a CNG option.

Before FAME incentives were removed from the fleet segment, Tata Motors claims that a "significant pre-buy" from the segment was the reason for the sharp decline in its EV sales in July and the first quarter of the fiscal year.

While price is one barrier to EV adoption, buyers lately have been staying away from EVs due to inadequate charging infrastructure and charge anxiety, and the long time taken to charge cars, Shailesh Chandra, managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility.

Additionally, he stated that this decline is only transitory and that the EV sector is a part of the broader PV trend that is experiencing overall demand stress. He feels that since EVs are the only option for the long run, they shouldn't be too concerned about the sales figures that are dropping.

In addition to the aggressive pricing, Tata Motors introduced an integrated app called IRA to reduce the time taken to find the nearest charging station.

This application finds nearest charging stations by displaying 9000 charging stations from various charge point operators on a single platform.