According to reports, Food delivery company Zomato will actively start removing the artificial intelligence (AI) generated images of dishes from restaurant menus after receiving several complaints from customers.

CEO Deepinder Goyal says the company encourages various forms of AI to enhance the efficiency of the workforce; however, it will not use AI-generated images for representation of dishes in restaurant menus.

“At Zomato, we use various forms of AI, to make our workflows efficient. However, one place where we strongly discourage the use of AI is images for dishes in restaurant menus. AI-generated food/dish images are misleading, and we have received numerous customer complaints on this issue. Customers say that this leads to breach of trust, and it leads to higher complaints & refunds, and also, lower ratings,” says Deepinder.

“We urge our restaurant partners to avoid using AI for dish images in restaurant menus from now onwards, we will actively start removing such images from menus by the end of this month. And will stop accepting AI-generated dish images (as much as we can detect them using automation),” adds Deepinder.

Goyal further requested that restaurant owners contact the company if they have not invested in real food shots for their menus.

Meanwhile, on August 16, the company's stock price rose 1.77 percent or 4.61 points. The company has given investors a 112.65 percent return over the past year, indicating a solid performance.

In June of this year, the company reported to the exchange that it was in talks with Paytm to acquire the fintech's film and events business.