In a significant turn of events, Zupee has teamed-up with the government-backed Open Network for Digital Commerce (ONDC), with a purpose to revolutionize the gaming sector.

Through this alliance, the two intend to increase the accessibility of skill-based gaming, given the number of gamers present in this community now.

By joining forces with ONDC, Zupee aims to reach out to a large range of gamers through its well-liked Ludo game by integrating with the ONDC network.

This partnership eliminates the entry hurdles, while enabling an ease for gamers to locate and take part in skill-based gaming on a single platform.

Additionally, this government-backed project, ONDC, and Zupee have formed a strategic alliance that gives the online gaming business more legitimacy.

This boosts confidence in both current and new gamers by ensuring safe and responsible gaming environment.

Meanwhile, ONDC profits from the alliance by enabling entertaining and culturally appropriate games to improve the offers on its platform.

The CEO and founder of Zupee, Dilsher Singh Malhi, sees this collaboration as a big step in the direction of encouraging ethical gaming and increasing the accessibility of Indian games that are relevant to Indian culture.

In line with this view, T Koshy, MD & CEO of ONDC, emphasized the vital role Zupee's integration plays in bolstering the open and varied digital marketplace.

"ONDC has been committed to delivering a range of products and services through a democratised digital commerce and a neutral ecosystem for sellers," said Koshy.


"Zupee's integration on ONDC Network will not only facilitate offering of value entertainment to larger users in India but also allow them to access a wider range of products and services at a right price from a single, unified platform."

This move is a result of ONDC's efforts to broaden the scope of its offerings and strengthen its position in several industries.

The network's marketplace ScanMyTrip was recently introduced by online travel aggregator EaseMyTrip to provide travel services.

Furthermore, ONDC has been enhancing its financial services by integrating multiple consumer-facing applications.